“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” – Anne M. Mulcahy, former CEO of Xerox Engaging internal communications has not always been a priority for businesses globally.… Read more
Stakeholders can differ depending on the business or organisation but are alike in that they hold a specific interest or concern in the mission being undertaken. They include employees, shareholders, customers, suppliers, boards of directors and regulatory or government agencies. Each of these parties will offer a unique perspective on how best to succeed and… Read more
The emphasis on relationship building and the very concept of relationship marketing was first described by Leonard Berry (1983) as “attracting, maintaining and enhancing customer relationships”. In the Digital Age with more crowded channels of communication, it has become increasingly important to not just reach new customers and audiences, but also to establish lasting relationships.… Read more
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